To my Fellow Retail Slayers:
First of all, you rock. Don’t let anyone tell you otherwise.
You’re probably gearing up for the holiday weekend right now and while this year looks a little different, it is still projected to be busy nonetheless. Around this season, for some reason, the public seems to lose its wits. Rudeness flies freely like the wicked witch’s monkeys from The Wizard of Oz. It’s repulsive and I don’t condone it one bit.
Whether you had to take a retail job to secure your family or you’re just trying to make some extra cash, you deserve to be treated with dignity. I wish I knew why people toss their money at cashiers, don’t read their coupons, or insult your intelligence, but after 17 years of retail experience, I can’t say that I’ve found the master key to that one yet. Even when I was in leadership and managed a high-volume store, I still had people question my ability to assist them. I am convinced — when some customers cross the threshold of your store, something happens to their neurons and they are draped in a disgusting cloak of indignation and entitlement. It can make you angry if you let it.

May we all show each other some grace this retail season and thereafter, but truthfully, there’s a lot of stress in the world. So, gear up. Someone will probably try to degrade you today or yell at you over something beyond your control. I’m sorry about that. When you put on that uniform or that nametag, remember that you are simply fulfilling a role. You are not what you do. You are not a peon. You have exceptional skills and you are valuable to all who enter. You are still the fantastic phenom you were when you got out of bed this morning and you will be when you lie down tonight.
I don’t care who comes into your establishment, remember that you are the heartbeat of the company. Don’t let anyone make you feel otherwise, OK? Don’t let it stick.
Work that shift. Make that money. Help those people. Go home proud.
Sincerely,
CJW